Welcome to the Cambridge Service Alliance - a unique global alliance between leading businesses and universities. It brings together the world's leading firms and academics, all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow. Its members are BAE Systems, Caterpillar Inc., IBM, Pearson, Zoetis and the University of Cambridge's Institute for Manufacturing and Judge Business School.
'In the twenty-first century service business-model innovation provides a key competitive advantage. By bringing together some of the world's best firms and minds, the Cambridge Service Alliance will help you speed up service business-model innovation in your firm'
Professor Andy Neely, Director, Cambridge Service Alliance
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